Even those of us who do not work in the online space or own an online business have a basic understanding of what Search Engine Optimization (SEO) is. It essentially means making your website search engine friendly so that it can found more easily by people who are searching for the products, services or information your website is offering.
If done right, SEO can be responsible for most of the traffic on your website. That is why it is extremely important to understand what are the key (sometimes overlooked) aspects of SEO, so that you can focus on them and make them work in your favor.
One of the most overlooked yet crucially important aspect of SEO is your page’s title. Located in the top left corner of the page, there is some text detailing the site you’re on and perhaps a brief description of what the page is about. This is one the first elements the search engine will pick up on. So make sure that your title is relevant for the content of your website.
Keywords and keyphrases
Keywords and keyphrases are a vital component of SEO. They refer to the words or phrases that users search for most often on search engine. In order to optimize your website in this sense, you must do a bit of research and see which are some of the most popular keywords related to the product or services you are selling on your website.
Beware, though, not go overboard with your keyword usage. This practice, otherwise known as keyword stuffing, is rather frowned upon by search engines, and it can do more bad than good where SEO is concerned. Instead, try to mind your keyword density so that your content stays informative and useful, not just filled with keywords that only hinder the reader’s / potential client’s ability to understand what you are trying to get across.
Ultimately, the key is perseverance. Do not let yourself be discouraged by the fact that search engine rankings do rarely change. Shifts do happen, and if you continue to invest in a good SEO practice, one day you may find your website sitting on the front page of Google.